About us
At Pembroke Consulting, we don’t believe in one-size-fits-all solutions. We get under the skin of your business – fast. With over 30 years in the automotive industry and more than a decade consulting for some of the world’s most recognisable brands, we know how to identify what’s holding you back, and more importantly, how to fix it.
We’ve partnered with clients across 30+ countries, supporting brands at every stage of their growth. From luxury names to challenger innovators, our work spans markets as diverse as Europe, the Middle East, Asia, Oceania, and North America.
Clients
We’ve partnered with a diverse range of brands — from global icons to specialist leaders — across performance, premium, and ultra-luxury segments. Whether it’s in the automotive or lifestyle space, our clients trust us to deliver clarity, strategy, and results at the highest level.
A few things we’re great at
We cut through the noise to deliver focused, effective solutions that move businesses forward. Whether it’s strategic consultancy, large-scale event delivery, or building meaningful industry connections, we bring clarity, structure, and momentum to every challenge.
Business Development & Leadership
We help leaders identify growth opportunities, build strategic clarity, and develop the skills needed to lead high-performing teams. From board-level coaching to frontline empowerment, we bring structure and momentum to leadership challenges.
New & Used Car Sales Development
We deliver practical support to optimise your end-to-end sales process — from lead generation to closing and retention. Our tailored programmes increase conversion, improve customer experience, and elevate team performance.
Database & Marketing Management
We support smarter use of customer data to drive more targeted, efficient marketing activity. From CRM clean-up to campaign planning, we help turn insight into action and ensure marketing efforts hit the mark.
Aftersales, Service & Parts
We identify performance gaps across service and parts operations, then deliver coaching and process improvements that drive revenue and customer satisfaction. Our work ensures the back end of your business runs as smoothly and profitably as the front.
Remote Coaching Services
We create and deliver flexible, engaging digital learning programmes that allow teams to develop skills on their own time. Perfect for dispersed teams, these sessions combine convenience with lasting learning outcomes.
EV Mindset Change & Development
We help teams shift thinking and build confidence around EVs — from product knowledge to customer communication. Our approach focuses on understanding, relevance, and behaviour change, not just facts and features.
Field Team & Regional Manager Training
We coach field teams and regional leaders to operate with clarity, confidence, and consistency. From reporting and retailer relationships to influencing skills, we turn insight into on-the-ground impact.
Mystery Shop Services
We conduct objective, detailed mystery shop programmes to identify real-world customer experience strengths and weaknesses. Our feedback is actionable, specific, and designed to improve standards across sales and service.
Face-to-Face & Remote Coaching Sessions
Whether face-to-face or online, our coaching sessions are designed to deliver maximum value — wherever you are. We offer a flexible, high-impact approach tailored to your needs, your team, and your location.
From immersive, on-site coaching at your premises to convenient remote sessions via video call, we adapt to what works best for you. In-person coaching allows for deeper diagnostics and hands-on development, while remote sessions offer quick access to expert guidance wherever you are in the world. Whether it’s one-to-one or group-based, every session is tailored, focused, and results-driven — built around your challenges and goals.
Markets Covered
We operate on a truly global scale, bringing insight and proven strategies to businesses across a wide variety of cultures and commercial landscapes. Our work spans continents — from Europe to the Middle East, Asia to Oceania — adapting to local markets while delivering consistently high standards of service and results.
Over the years, we’ve supported clients in the UK, France, Monaco, Italy, Germany, Czechia, Spain, Netherlands, Türkiye, Switzerland, USA, UAE, Qatar, Kuwait, Bahrain, Oman, Singapore, Malaysia, Philippines, Thailand, Hong Kong, China, India, Azerbaijan, South Korea, Japan, Australia, and New Zealand.
Why Choose Us
We don’t just advise — we get stuck in, solve problems, and deliver results. With decades of experience across global markets, we bring deep industry knowledge, cultural insight, and a proven track record of making businesses better.
Years of Experience
With over 30 years in the automotive sector and more than a decade in consulting, we bring hard-earned insight and practical expertise to every project. We’ve seen what works, what doesn’t — and how to fix it fast.
Results & Happy Customers
We don’t trade in theory. Our success is measured by the performance improvements we deliver and the long-term relationships we build. Clients come back because they see real, lasting value — not just PowerPoint slides.
Diverse Markets Covered
Covering Europe, Middle East, Asia, Oceania, and North America. We’ve worked in 30+ countries, adapting to different cultures, challenges, and business environments. That global perspective helps us shape solutions that stick — wherever you operate.
Testimonials
Don’t just take our word for it — hear from the clients and partners who’ve seen the impact of our work firsthand. From strategic turnarounds to standout events, our results speak through their stories.
The programme was engaging from start to finish, with clear, honest communication throughout. It encouraged real discussion and delivered practical value I could take back to the business.
Your deep understanding of the used car market helped clarify a complex topic in a way that made immediate sense. I left with actionable takeaways that added real value to our positioning.
The session provided a thorough examination of our internal operations and customer journey. It challenged our thinking and highlighted areas we could improve straight away.
Our work in numbers
Real-world experience. Global reach. Proven impact. Here are just a few of the numbers that reflect the scale and depth of our work with clients around the world.
Years of Experience
30+
Clients Supported
150+
Markets Served
30+
Contact us
Ready to tackle the challenge or talk through your next project?
Get in touch — we’re here to listen, understand, and help you move forward with clarity and confidence.